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    What is Ball Speed and how does Club Champion use it in a custom fitting?

     A measurement in miles per hour of how fast the ball is traveling immediately after it comes off the clubface.
     
    The obvious way to increase ball speed is to increase clubhead speed. Yet an even more effective way is to make sure you are hitting the ball in the center of the clubface. Even if you make the club move faster, the ball speed will only increase if the center of the face is hit.
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    What is Center of Gravity?

    The clubhead balance point that is controlled by the size of the head and the location of the head weight. The lower the center of gravity and the farther back it is from the clubface, the easier it is to get the ball airborne.

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    Why do we measure clubhead speed?

     The actual speed at which the clubhead is traveling just prior to impact. A higher club speed will produce a longer shot upon solid contact. There is a direct correlation between clubhead speed and ball speed that is determined by how solidly the ball is struck.
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    What is Shaft Flex and how does a fitter use it in a fitting?

    The relative stiffness or overall bending property of a shaft. Manufacturers typically categorize shafts by ladies, senior, regular, firm, stiff and extra stiff flex.

    Generally, using a shaft that is too stiff will produce a straighter shot, but with a loss of distance. A shaft that is too soft will generally produce a shot pattern that is more erratic, but the distance will be greater. With a smooth tempo and proper timing, you can make a soft shaft work, but pay attention to consistency.

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    What is Frequency and how does it help a custom fitting?

     A more accurate and precise way to measure the flex of a shaft. The frequency scale used by Club Champion is based on the length of the club as well as cycles per minute (CPM). CPM is measured by clamping the club at the butt end into a frequency monitor and measuring how many times the club passes a certain point over a given time. A frequency number of 8.0 is extremely stiff, while a 1.0 frequency is exceptionally soft.
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    What is Launch Angle and why is it important?

     A measurement in degrees of the angle the ball comes off the clubface at impact. This is a key variable in determining the height and length of the shot.
     
    If you want to achieve maximum distance, you have to launch the ball correctly. Ideal launch angle is determined in relation to how fast the ball is coming off the face. Generally, the faster the ball is moving, the lower the ball can be launched and still result in good distance. The slower the ball is going, the higher it needs to be launched to achieve maximum distance.
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    What does Kick Point mean?

     The position on the shaft that exhibits the greatest amount of bending when the shaft is compressed at one or both ends. This reading is important because it helps determine ball trajectory. The lower the bend-point, the higher the ball flight. Similarly, the higher the bend-point, the lower the ball flight.
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    What is Lie and how can it effect my swing?

     A measurement of the angle of the shaft coming out of the clubhead. Lie angle has a direct effect on direction as well as distance. For example, if your 5-iron is four degrees off in lie angle, even a perfectly struck shot may go as much as 40 feet off line.
     
    When the lie angle is correct, maximum energy can be transferred between the clubhead and the ball. The lie angle is most important on irons because they make contact with the ground every time. You have to have your lie angles set up correctly if you want to hit solid shots that are on target!
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    What is loft?

    The angle of a clubface and the corresponding trajectory of the shot it will produce. Loft is determined by comparing the angle of the face perpendicular to the ground.

     It is imperative to have consistent degrees of spacing in loft between all of your irons. This will help you maintain a consistent distance step between each of your clubs. The ideal distance between your clubs should be about 10-15 yards. Perfect loft settings will help you know which club to pick at any given yardage.
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    What is Spin Rate and what is a fitter looking for?

     The spin rate is calculated by how many times the ball rotates in a given period of time. The unit measurement is revolutions per minute (RPM). Spin rate directly affects how the ball flies through the air. A ball that is rotating faster, at a higher RPM, will stay in the air longer but not roll as much when it hits the ground. Conversely, a ball that is rotating at a lower RPM will not stay in the air as long. It tends to roll out further.
     
    Through testing, we have found that there are ideal launch and spin conditions for a given ball speed. Using launch monitors and the accurate data they provide, Club Champion Master Fitters can help identify your ideal spin rate. It is important to know your spin rate so that you can be properly fit and able to maximize performance with your custom equipment.
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    Can you explain swingweight?

     Swingweight is also known as the “feel” weight of the club. To determine the feel, simply hold the club waist high and note how heavy the head feels. Some golf clubs will have a heavier swingweight than others by design. Variables in swingweight can result from length of the club, shaft material used, head weight, and grip weight.
     
    Players with slower swing speeds will generally benefit from lighter clubs and those with faster speeds will require a heavier swingweight. You want to play a club that is as light as possible without giving up feel. This will help you optimize club speed without sacrificing too much control.
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    What is Torque?

    The amount of resistance to twisting that a shaft has is called torque. Each shaft has a different torque, and it is important to match the correct torque for each individual swing. The lower the torque number, the less the shaft will twist when force is applied. This also will make the shaft feel stiffer.

    Slower swing speeds generally need a higher torque and faster speeds need a lower torque. Most of the time, the torque of the shaft in your fairway woods will be greater than the torque of the shaft in your driver.

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    What does the Total Weight mean?

    The overall weight of a club after it is fully assembled is total weight. The lighter the total weight, the faster the club may be swung.

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    Can you explain what Wedge Bounce is and why it is important to understand?

     Wedges with less bounce are designed for short grass and harder conditions. A wedge with a higher bounce would be better in longer grass, soft bunkers, and softer conditions. Finding the appropriate bounce for you will depend on personal preference as well as the type of course and conditions you play on a regular basis.
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